Hulu IDs
Illustration | Animation | Audio Production | Editing
Hulu IDs x Motion Mami
We collaborated with Hulu to create a custom brand ID, short for “identifier”, a brief animated moment that signals to viewers where they’re watching, not just what they’re watching. These idents are powerful tools for building brand identity, capturing attention, and creating emotional connection in seconds.
“Con Sabor”
We animated, edited, and produced the music for this piece, bringing the Motion Mami world to Hulu through a vibrant medley of genres celebrating Afro-Latinx heritage. We wanted to recognize the contributions and influence of Hispanic Americans to the history, culture, and achievements of the United States.The animation moves through three distinct musical styles, Dominican bachata, Puerto Rican reggaetón, and Cuban salsa, offering a rhythmic journey across cultures.
Stills
Full Campaign Compilation
Starts at :30 seconds.