Young Thug “Ski” Lyric Video
Illustration | Animation | Direction
We created the lyric video for Young Thug’s “Ski” featuring Gunna, blending bold type design with playful animation. Inspired by the viral dance and the track’s title, we leaned into a retro ski video game aesthetic, complete with arcade-style visuals and snowy motion elements. To ground it in the cultural moment, we also incorporated clips of fans doing the viral “Ski” dance, creating a fun, energetic piece that lived at the intersection of music, gaming, and internet culture.