The NOTORIOUS B.I.G. Pepsi Freestyle
animation | motion graphics
We teamed up with Antnamation to bring a 23-year-old freestyle by The Notorious B.I.G. to life in animated form for a Pepsi ad. Created in celebration of Biggie’s induction into the Rock and Roll Hall of Fame, the ad featured a remastered version of an unreleased track—where, fittingly, Pepsi takes center stage. The project was developed in collaboration with Biggie’s longtime partners Cey Adams and DJ Enuff.
Recipient of Silver Clio Award.
Director/Animator: Antnamation
Animation/Visual FX: Motion Mami
Executive Producer/ Post Supervisor: OnLunchBreak
Producers: Phoebe Chung & Simone Henault