The NOTORIOUS B.I.G. Pepsi Freestyle
animation | motion graphics
We teamed up with Antnamation to bring a 23-year-old freestyle by The Notorious B.I.G. to life in animated form for a Pepsi ad. Created in celebration of Biggie’s induction into the Rock and Roll Hall of Fame, the ad featured a remastered version of an unreleased track—where, fittingly, Pepsi takes center stage. The project was developed in collaboration with Biggie’s longtime partners Cey Adams and DJ Enuff.
Director/Animator: Antnamation
Animation/Visual FX: Motion Mami
Executive Producer/ Post Supervisor: OnLunchBreak
Producers: Phoebe Chung & Simone Henault