HEAT is an independant music event presented by Gifted People Agency with the mission to kick off the summer for millennials with an unforgettable and diverse experience featuring the best up and coming artists in urban and electronic music. We noticed there wasn't a platform for these artists to perform together in front of an audience and introduce themselves. By creating HEAT, we were able to meet that need and deliver it on a yearly basis. In our first year, HEAT made it’s debut by selling out and reaching capacity at the venue.

The Promo

With our media campaign using Snapchat, Facebook and Instagram, we were able to reach 20,000 music and culture lovers throughout Boston and the Merrimack Valley. We incentivized event goers with a discount price for sharing the flyer on Instagram to their followers.

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The Event

On May 20th, 2016 we held HEAT II which proved to be another success. With a roster of amazing talented performers and DJ Candy Raine on the decks, we packed the venue once again for another memorable night.

In 2017, we expect to have more than 2000 attendees to the event through the partnership and collaboration we were able to achieve with Fresh Empire.